Cha Am The beautiful beach, twinned with Hua Hin of Prachuab Kirikhan, is located 40 kms. south of the town or 20 kms. north of Hua Hin. Cha-Am was originally a small fishing village. After a Royal Palace was built near Hua Hin in the rieng of King Rama VI, the Royal Family and the elite occupied the land. Today, it is very popular among Thais who love superb seafood and comfortable hotel or bungalow accommodation or Cha am Hotels.
Why visit Cha Am
While Cha Am successfully caters for foreign tourists, it remains a Thai resort, with a large majority of Thai tourists. So if you are looking for the "real Thailand", for an "authentic experience", well this is it! However, the sea isn't really crystal clear, so if you want to do some diving or snorkelling, you should go further down south, to an island like Ko Tao or Ko Pha Ngan. Please also note that there is hardly any nightlife in Cha Am. There are much better places elsewhere if you are after partying and nightlife action.
Thai people visiting Cha Am usually come from Bangkok for the weekend. So the beachfront is very quiet during the week, and gets more animated during the weekends and national holidays. No need to say, Cha Am is THE place to go if you are travelling with your Thai wife or Thai family. They will love it and they will feel comfortable here, which is not always the case in other popular resorts. Cha Am is also ideal for western families, as there are a lot of activities for children and no bar scene like in Pattaya or Phuket. Expats and long term tourists in Cha Am are mostly retirees from Northern Europe (Scandinavia, Netherlands...).
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